Even as the metaverse began to catch on as a concept in popular culture, it was still largely seen as a new way to game. And while it is great for gaming, the metaverse, and virtual reality and augmented reality, is about so much more. We wanted to bring the metaverse to life, and show people what this new technology can and will do to benefit society in tangible ways.

This 360-degree campaign imagines the wide variety of ways the metaverse will benefit society, from assisting fire fighters as they navigate through a burning house, to enabling students to better understand human anatomy, these films make it clear that, like our tagline says, “The metaverse may be virtual, but the impact will be real.”

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